Call: Habari Gani?! (What's going on?)
Response: Ujamaa! [oo-jah-muh]
On the fourth day of Kwanzaa we focus on cooperative economics. According to the Nguzo Saba (seven principles), cooperative economics means: “to build and maintain our own stores, shops and other businesses and to profit from them together.”
We must reignite the movement to support black-owned businesses and to support businesses in our community. If black businesses are not able to sustain themselves, the community will not move from expectations of charity from the government or financially wealthy individuals and organizations.
On our kinara, we light the middle, black candle, the red candle that sits next to the black candle on the left, the green candle that sits next to the black candle on the right and the red candle that sits in the middle of all three red candles.