WASHINGTON – Communicating a key message to your staff, clients and business partners in a timely and accurate manner is essential when a disaster strikes. Increasingly, organizations are relying on social media to get ahead of and dispel misinformation that can lead to a tarnished reputation, and even failure of the company.
Get tips on creating a crisis communications plan using social media during the Feb. 11 webinar co-hosted by Agility Recovery and the U.S. Small Business Administration. The discussion will include:
- Effective uses of various social media channels
- Simple first steps toward building a crisis communications plan
- Best practices based on recent disasters
A question and answer session will follow the presentation.
“South Florida businesses can benefit from this webinar in order to prepare for the upcoming tropical storm season,” said SBA South Florida District Director Francisco “Pancho” Marrero. “This webinar and others presented weekly by the SBA South Florida district staff are designed to help small business owners and entrepreneurs whose busy schedules might not allow them to leave work for a more traditional workshop.”
Since 2009, the SBA has partnered with Agility Recovery to offer business continuity strategies through its “PrepareMyBusiness” website. Visit www.preparemybusiness.org to check out past webinars and to download helpful disaster preparedness checklists.
The SBA provides disaster recovery assistance in the form of low-interest loans to homeowners, renters, private nonprofits and businesses of all sizes. To learn more, visit www.sba.gov/disaster.
WHAT: “Social Media and Disaster Recovery”
HOW: Space is limited. Register at https://www1.gotomeeting.com/register/574641720