A couple of weeks ago most people in the U.S. probably never heard of Fort Myers, Fl or Florida Gulf Coast University. Wow, what a difference wining a basketball game makes. Since FGCU’s huge win over the No. 2 seeded Georgetown Hoyas, they have been on a roll. The team went on to beat No. 7 San Diego State and now they even have a rap song --- Dunk City. 

So simple. So viral. A marketer’s dream. I haven't seen them yet, surely there are t-shirts and other assorted paraphernalia sporting the town’s new nickname. Who knows how long this ride will last, just enjoy it for as long as you can, Florida Gulf Coast.

By the way, it’s safe to say lots of folks will be rooting for the underdog FGCU Eagles on Friday night when they go up against the University of Florida Gators. If the Eagles can pull off that victory, there will be pandemonium throughout the state for sure.

Photo:  Florida Gulf Coast University website

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