Shaunie O' Neal, creator, executive producer and cast member of VH1's megahit docu-series Basketball Wives, celebrated the launch of "Forever Shaunie" with an intimate dinner at the new Philippe LA restaurant in Beverly Hills on Thursday, October 24, 2013. The capsule jewelry collection is a special collaboration between Shaunie and jewelry designer and entrepreneur, Simone Smith, for her eponymous line of jewelry, "SIS by Simone I. Smith." The line consists of beautifully handcrafted statement pieces adorned in 18-Karat gold over sterling silver and encrusted with the finest Austrian crystals. Each piece is inscribed with three powerful words that Simone feels best describes Shaunie - Loyal, Fabulous and Loving. The intimate evening held at Phillipe Beverly Hills included a full-seated dinner, a Laurent Perrier champagne toast, and fun filled camaraderie.

Celebrities in attendance included, Shaunie, Simone, Vanessa Williams, Holly Robinson Peete, Laila Ali, Shaun Robinson, Niecy Nash, Faith Evans, Cookie Johnson, Latoya Luckett, Nicole Murphy, Melody Thornton, Sheree Fletcher and Misa Hylton,

After years of friendship and admiring one another's sense of style, Shaunie and Simone decided to collaborate and create the jewelry line, "Forever Shaunie." Knowing that Simone is a 9-year cancer survivor, and that Shaunie has lost someone very dear to her from the disease, the two savvy businesswomen set out to create a collection that empowered women by making them feel confidant both inside and out when wearing the pieces. While doing so, the ladies decided to contribute back by donating a portion of the proceeds of each unit sold to the American Cancer Society. "Forever Shaunie" may be found at Macy's department stores and online at Macys.com