Bennett College hosts conference focused on brand management and sustainability of HBCUs
Sunday, April 17, 2016
GREENSBORO, NC — The spring 2016 HBCUgrow LEAD Conference, on the campus of Bennett College, featured North Carolina Senator Gladys Robinson, who spoke about the many faces of Jim Crow and how HBCUs can thrive in the 2016 political landscape. “Jim Crow has many faces, not only police brutality but injustice at the levels that denies food stamps for the hungry, housing for the homeless and access to higher education for our young people,” said Robinson. The senator also highlighted several ways that HBCUs can sustain their momentum. She encouraged HBCU leaders to focus on fundraising, sustainable endowments and achieving strong alumni giving. She ended her address by issuing a challenge to the audience. “I encourage you to remember how you felt when you got that baccalaureate degree from an HBCU, and then I want you to go out and lift your hands and voices so that students that attend HBCUs can feel the same way,” she said.
The conference was designed to provide HBCUs with best practices in attracting prospective students, talented faculty, and donors. Also, the conference recognized excellence at HBCUs. The HBCUgrow 2016 Gold Award winners were: Shaw University for LEAD website,” Florida A&M University for LEAD marketing and the President of Shaw University, Tashni-Ann Dubroy for the “Best Leadership.”
Bennett College President Rosalind Fuse-Hall delivered the keynote address for the luncheon dispelling the notion that higher education is no longer the key to opportunity. “Americans are being constantly told that we are weighing students down with excessive debt, they can’t graduate timely, and we don’t really need that many people that are well educated -- we just need a few people with a few certifications to do certain things. We know that this is not the case,” said Fuse-Hall.” She also discussed the importance of student enrollment, fiscal stability, fundraising, budgeting, leveraging facilities, and having a better understanding of the dynamics of governing boards.
HBCUgrow is a consortium dedicated to helping HBCUs grow enrollment and alumni giving, and tackle the changing landscape of marketing challenges. HBCUgrow helps by offering a community of like-minded professionals sharing knowledge and inspiring HBCUs to grow. The group organizes conferences and events on topics such as enrollment management, alumni engagement, and marketing. To learn more, visit www.hbcugrow.com or join the HBCUgrow group on LinkedIn.
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